Kolkata | New Delhi: Amazon is turning the heat on its arch rival Walmart-Flipkart combine by integrating the Indian operations more tightly with its American headquarters for the upcoming Prime Day sale — its global flagship 30-hours sale event — when all Amazon operations across countries offer massive discounts to its subscription-based Prime shoppers.
Four top sellers at Amazon India said the sale, planned between July 7 and 15, will offer never-seen-before discounts, clearly to win away customers from Flipkart and to get more Prime memberships. It is expecting almost a month’s revenue in those 30 hours, said the sellers.
India’s $672-billion retail market has become the latest battleground for Walmart and Amazon after US, especially after Walmart picked up 77% stake in Flipkart for $16 billion.
The Bentonville-based behemoth was slow in reacting to Amazon’s exponential growth till it bought Jet.com for $3 billion in August 2016, giving it a head start in its online operations. Since then it has made several alliances and acquisitions to expand its presence in the digital shopping space dominated largely by Amazon.
Amazon will focus on its private labels across categories which will have maximum deals, and also beef up warehouses across the country with products so that most orders can be delivered the next day.
Dhruv Goyal, co-founder, ExclusiveLane. com, a leading ecommerce seller, said the best of the deals will be during the Prime Day sale, especially on Amazon-owned products such as Echo, its hands-free smart speaker that is controlled using a cloud-based voice service, Kindle, such as fashion products, televisions, appliances and smartphones.
Amazon India is also likely to debut its global tech-based trial room Prime Wardrobe in India on Prime Day sale where it will bring the fitting room directly to the customer doorstep so that they can try the fashion line before purchasing like in the US. Amazon India is already building up its stock pipeline for Prime Day sale.
“Amazon had debuted Prime Day in India last year, but this year it will integrate it with global operations setting similar benchmarks since it wants to build on the loyalty of Prime customers with Walmart knocking on the door.